Produzindo Certo offers a real solution for companies concerned with ensuring a supply chain that is verified using the strictest standards of social and environmental commitment.
With an exclusive assessment protocol and use of technology, we combine onsite actions with the use of satellites to deliver to our customers proposals for changes in the rural environment, offering everything, from diagnosis and guidance to complete management of the supply chain, always aware that only a profitable activity can guarantee compliance with the practices appointed.
We have been developing for the past 16 years, together with farmers and ranchers, an exclusive methodology that identifies the actions required for rural properties to produce in harmony with people and the environment.
watch introEvolution
- 2004
We started under the name Aliança da Terra, a non-governmental organization committed to helping rural producers.
From diagnosing problems, to implementing solutions, every step was monitored, ensuring transparency and trust to companies that purchase their production.
- 2005
The project began to spread and more and more people proved that conscious agribusiness was possible.
- 2006
A total of 23 properties have already joined the Produzindo Certo platform, totaling more than 123,000 hectares monitored in Brazil.
23 properties
123000 HA monitored
- 2009
We created the Aliança Fire Brigade, with the sole purpose of protecting the forest from fires through initiatives to prevent, control, and directly fight slash & burn practices and forest fires. Today it operates in the northeastern portion of Mato Grosso and Goiás, in the Cerrado and Amazon biomes.
248 properties
1715019 HA monitored
- 2015
Together with partner companies, we introduced the Produzindo Certo seal, which can be used on products to ensure consumers of their social and environmental origin, indicating that the food was produced on a farm that adopts best production practices, respecting people and the environment.
903 properties
4388601 HA monitored
- 2020
The Produzindo Certo platform becomes an independent company, reinforcing its purpose of bringing together producers, companies, and society to transform the agribusiness production chains.
1307 properties
5682257 HA monitored
- 2021
In just one year with the new identity, Produzindo Certo has increased the number of registered properties by 70%, with more than 2.9 million hectares of native forests monitored
2580 propriedades
6324397 HA monitorados
MONITORED AREA
What We Do
From field to table, the transformation of the production chain
Good for producers
By integrating with Produzindo Certo, producers will have a clear assessment of the situation of their properties and once they receive high-level technical guidance to help them adopt best environmental practices, they will be able to open their doors to new business opportunities with companies that seek reputable suppliers, and qualify for bank credit lines that require compliance with legal guidelines in the social and environmental areas.
Good for businesses
Produzindo Certo allows companies that operate in the Agribusiness segment to develop actions to qualify suppliers, adding the necessary transparency in fulfilling their commitments to responsible production—and consequently, in partnership with producers, offer confidence to their customers.
Good for consumers
When purchasing products certified by Produzindo Certo, consumers can be sure they will be contributing to environmental preservation and respect for the rights of rural workers.
Good for all
2.9+ MILLION Ha
OF PROTECTED NATIVE VEGETATION
NEARLY 20,000
PEOPLE WORK IN RURAL PROPERTIES UNDER GOOD HEALTH AND SAFETY CONDITIONS
1.5+ BILLION
TONS OF CO2 KEPT FROM BEING RELEASED INTO THE ATMOSPHERE
Action
Transparency 24 hours, anywhere
All information regarding your project and monitoring by Produzindo Certo can be followed online through a customized dashboard, accessed on your computer or smartphone from anywhere in the world.
Produzindo Certo in Action
For each of our products, we carry out different actions with rural producers. Understand how we work with rural producers*:
1
Nice to meet you
The first step in every project comprises a questionnaire answered remotely. Easy to understand and with objective answers, it will provide a pre-diagnosis of the farm's social and environmental situation.
2
Technical Visit
To learn more about this situation, Produzindo Certo's field team, which includes forestry engineers, environmental veterinary engineers, zootechnicians and agronomists, schedules a visit to the farm.
3
Action plan
The Produzindo Certo team uses an exclusive protocol to prepare its social and environmental diagnosis and helps to draw up an action plan for the continuous improvement of the farm, respecting the priorities and financial availability of each producer.
4
Monitoring
Produzindo Certo's solutions may include farm monitoring plans, prepared on site (follow-up visits) or remotely (using satellite images and digital or telephone monitoring)
*Important: performing the various stages depends on the service acquired by your company.
Our products
Products of the Produzindo Certo Platform
Our tools combine the best of technology with the essence of fieldwork, aiming to bring producers and companies closer together and, thus, promote transformation in the agribusiness chains.
Produzindo certo
Consultation
See, in real time, the social and environmental risks of your property or of your entire supply chain
read moreProduzindo certo
Management
Update your rural property or supply chain using the best social and environmental standards and practices in the market.
read moreProduzindo certo
Value Chain
Find the best processes and partners to restructure your company’s supply chains from a network of certified producers.
read more
Produzindo Certo Seal
Companies that have won the right to use the Produzindo Certo Seal add value to their product by ensuring transparency in their supply chain and showing society that they comply with best practices in production, respect for people and the environment. Do like Carrefour, Celeiro and other leaders in sustainable production. To learn how to obtain this differentiation, click here and contact us.
Word from Our Clients
“From the moment I joined the Produzindo Certo Platform, my farm routine changed completely. Our management approach began to focus on social responsibility, on producing correctly, and on sustainable production.”
Marcos Ávila
Rural Producer
“We would not be able to perform the services contracted to Produzindo Certo internally. A local partner is very important to carry out these assessments and that is not Unilever's strong points. For example, providing producers with an action plan requires a lot of experience. Produzindo Certo is the most suitable partner to work with soy producers in Brazil. Only in the U.S. I could find a company that performs a similar service.””
Cintia Veja
Senior Manager of Sustainable Procurement and Supply at Unilever
“After Produzindo Certo took over management of our Valore program, we realized how good their services were. For this reason, we placed our work in the area of sustainability and best practices under their responsibility. Produzindo Certo has a multidisciplinary team like I have never seen before in any other company I've worked.”
Cristiane Lourenço
Head of Sustainability and Relations with the Food Chain at Bayer
“Much like our organization's objectives, we are convinced that Produzindo Certo's work is and will be a very important link in the food production chain and the conservation of our planet's natural resources.”
Enrique Cisneros
Mexican Fund for Nature Conservation
“The Produzindo Certo Seal has supported our purpose of producing beef with quality and origin. Celeiro greatly believes in the value chain, which is why adding the seal was and is important for consumers to have more information about the product.”
Cristiane Rabaioli
Executive Director at Celeiro Carnes Especiais
“Unilever has a robust sustainability plan, with plans to acquire 100% of our raw materials sustainably by 2020. With Produzindo Certo, we created a partnership to support responsible cooking oil production in Brazil, which is already present in our Hellmann’s mayonnaise line. This program delivered very positive results in the protection of native vegetation, workplace safety, soil conservation, and many other important sustainable practices.”
Cristina Carvalho
Hellmann’s Marketing Manager for Latin America (Unilever)
About Us
The Produzindo Certo team is formed of specialists in several areas, but everyone with a focus the pursuit of a balance between production and management of natural and human resources. They are agronomists, forestry and environmental engineers, veterinarians and zootechnicians. They form multidisciplinary teams to analyze and propose actions to farmers and ranchers. The group is reinforced by specialized professionals according to the demand of projects that require more professionals and new qualifications.